Branding Overview For A Conceptual Client

This is a project to demonstrate my ability to handle all aspects of a client's needs, to demonstrate some of my working methods, and to allow you to see many parts of the work process that I might not be able to share in a finished client piece.

The Brief:

Create a dynamic and memorable name, that indicates beginnings and growth, for a group of four midwives. Create a logo and colour scheme. These should reflect the group's compassionate and strong style.

This midwives' business requires branded stationery, business cards, a magazine print ad, some form of promotional merchandise, a tri-fold brochure, and a complete website. The website and brochure will show information about midwifery in general, these midwives' practice and vision, the people on the team, a note about their lending library, and contact information for the clinic. The website will also have some links to other related organizations.

The Result: Start Small Midwives

The result is the branded campaign and materials for Start Small Midwives. If you would like to see the files that are organized and stored in the Adobe Bridge CS4 folders above, navigate these pages to view the work in progress and finished.

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